“For controlled creative production: Runway.”
“Runway — best for creative control”
“Consistent product photos | Leonardo AI”
“Ease of experimentation | Good | Excellent | Good”
“Leonardo AI has a feature called Elements, which uses custom LoRA training.”
“For cinematic product visuals: Luma.”
“Luma — useful for cinematic product imagery”
“Custom brand photography | Adobe Firefly”
“Strong brand-focused option”
“Models are private by default.”
“Professional workflow | Excellent | Good | Good”
“Product-shot backgrounds and some lifestyle photography use cases are enterprise-only.”
“For experimenting with lots of different video concepts: Kling.”
“Kling — worth considering for volume”
“Kling has a broad selection of video models and supports high-resolution output, including 4K on compatible models.”
“For high-quality advertisements: Google Flow.”
“The newer Omni Flash 1.2 supports clips up to 15 seconds on paid plans.”
“Paid plans support upscaling to 1080p; Ultra supports 4K upscaling.”
“Sora | Model and plan-dependent | Up to 1080p on supported versions | Subscription-based”
“Reusable custom models and workflows | Scenario”
“It is particularly worth investigating if you want to build a repeatable creative workflow rather than generate one-off images.”