“1. Matomo — Best all-round analytics option”
“Identifies traffic from ChatGPT, Claude, Gemini and Perplexity.”
“Separates AI referrals from traditional search and direct traffic.”
“Tracks goals, funnels and ecommerce conversions.”
“Connects AI traffic to actual revenue.”
“Offers EU hosting and self-hosting.”
“Particularly interesting if GDPR and data ownership matter.”
“2. HubSpot — Best for B2B revenue attribution”
“HubSpot can track AI referrals and connect website acquisition with contact and deal records.”
“This makes it useful for understanding the revenue generated by AI-driven lead acquisition.”
“3. Plausible — Best lightweight solution”
“Automatic AI assistant traffic classification.”
“Conversion goal tracking.”
“Funnel analysis.”
“Ecommerce revenue tracking.”
“Performance comparisons between AI platforms.”
“It's an attractive alternative if you don't need a large marketing analytics stack.”
“4. SuprAnalytics — Interesting for direct AI-to-payment attribution”
“It specifically connects:”
“It also supports first-touch and last-touch attribution.”
“5. Sona — Interesting for AI referral intelligence”
“Sona focuses on understanding which AI platforms send visitors and connecting those referrals to conversion and revenue data through Google Analytics.”
“It's particularly relevant if you want an AI-focused reporting layer rather than replacing your existing analytics infrastructure.”
“Peec AI · AI visibility across platforms”
“AI visibility across platforms”
“Google Analytics 4 · Yes · Yes · Yes, with ecommerce configuration · Existing analytics infrastructure”
“Existing analytics infrastructure”
“Profound · AI search visibility and citations”
“AI search visibility and citations”
“Otterly.AI · AI mentions and search monitoring”
“AI mentions and search monitoring”
“Semrush · Traditional SEO and AI visibility”
“Traditional SEO and AI visibility”
“PostHog · Yes, via referral/campaign data · Yes · Through event and business-data integration · Product-led businesses”
“Product-led businesses”