“1. Amplitude Best for mature product analytics”
“Strong behavioral analytics, funnels, retention and cohort analysis.”
“Explicit account-level reporting through its Accounts functionality.”
“Good when product, growth and customer success teams share analytics.”
“Watch out: Account-level reporting requires an eligible plan and Accounts add-on.”
“2. PostHog Best for engineering-led teams”
“Product analytics, funnels, retention and session replay.”
“Group analytics for companies and workspaces.”
“Feature flags and experimentation in the same ecosystem.”
“Watch out: Group analytics is a paid add-on, with some limitations around group-based cohorts and reporting.”
“3. Mixpanel Best for accessible behavioral analysis”
“Funnels, retention, trends and user journeys.”
“Account Analytics for B2B usage and account profiles.”
“Useful for comparing adoption across customer segments.”
“Watch out: Its Account Analytics capabilities require Group Analytics, so confirm the commercial requirements.”
“## dbt + Metabase / Looker”