“1. Microsoft Clarity Best free option”
+ free
“Excellent functionality at no cost.”
+ heatmaps and session recordings
“It's hard to beat free heatmaps and recordings.”
“2. Mouseflow Best dedicated UX tool”
+ dedicated UX analytics
“Choose this if you want a more focused, dedicated UX analytics solution.”
“4. OpenReplay Best self-hosted option”
+ self-hosting and data ownership
“Choose this if self-hosting and data ownership are important.”
+ extensibility
“PostHog | Yes | Yes | Extensibility”
− more than needed for heatmaps and replay only
“More than you need if heatmaps and replay are your only requirements, but worth considering if you expect your analytics requirements to grow.”
“One additional consideration: Hotjar is now part of Contentsquare, with new customers moving to Contentsquare's offering rather than signing up for standalone Hotjar.”
“If you only need heatmaps and session replay, you probably don't need a full-suite product analytics platform like Amplitude, Mixpanel, or Contentsquare.”
“If you only need heatmaps and session replay, you probably don't need a full-suite product analytics platform like Amplitude, Mixpanel, or Contentsquare.”
+ marketing and e-commerce behavioral insights
“Good for marketing teams and e-commerce businesses that want straightforward behavioral insights without a complex analytics stack.”
“If you only need heatmaps and session replay, you probably don't need a full-suite product analytics platform like Amplitude, Mixpanel, or Contentsquare.”