“For a 40-person B2B SaaS, I'd start with Metabase unless you have a fairly sophisticated analytics stack already.”
“Visual query builder, dashboards, filters and SQL when needed.”
“Free self-hosted starting point; paid cloud options.”
“Governed metrics · Saved questions · Dashboards”
“Trade-off: You still need to model important metrics and connect your data sources.”
“Funnels, retention, cohorts, feature adoption and user journeys.”
“Great when your questions are about what users do inside your application.”
“Trade-off: Not a complete replacement for company-wide BI.”
“Product analytics, session replay, feature flags and experimentation.”
“Particularly attractive if engineering wants one integrated product toolkit.”
“Trade-off: Broader company reporting may still need a BI tool.”
“Strong metric governance and self-service exploration on modeled data.”
“Trade-off: More setup and operational commitment than Metabase.”
“Excellent for deeper investigations and sharing analytical applications.”
“Trade-off: Less natural as the primary interface for a non-technical PM.”