“I'd shortlist Amplitude and Mixpanel first, with PostHog as a strong third candidate.”
“Best for complex funnels”
“Strong sequential funnel analysis, behavioral cohorts, retention, and segmentation.”
“Supports web, iOS, and Android analytics.”
“Can connect anonymous and authenticated activity using device IDs and stable user IDs.”
“Good for analyzing long customer journeys and comparing conversion by platform.”
“I'd shortlist Amplitude and Mixpanel first, with PostHog as a strong third candidate.”
“Best for funnel usability”
“Excellent event-based funnel reporting and conversion analysis.”
“Supports web and mobile instrumentation.”
“ID Merge helps unify user journeys across devices and logins.”
“Useful for cohort analysis, retention, and understanding where users abandon a flow.”
“I'd shortlist Amplitude and Mixpanel first, with PostHog as a strong third candidate.”
“Best for engineering flexibility”
“Funnels, retention, paths, and behavioral analysis.”
“Web, iOS, Android, and React Native support.”
“Identity linking through identify() and alias().”
“Combines product analytics with session replay, feature flags, experiments, and error tracking.”
“Automatic event capture reduces manual instrumentation.”
“Retroactive event definition can help investigate previously untracked interactions.”
“Useful for funnel discovery and UX analysis.”
“Supports web and app data streams.”
“User-ID enables cross-device reporting for authenticated users.”
“Useful for marketing attribution and acquisition-to-conversion analysis.”