“My recommendation: Didomi passes the initial technical capability assessment. I'd move it forward to an integration proof-of-concept, with actual ad-request validation as a condition of approval.”
+ IAB TCF support
“IAB TCF support | Strong”
+ Google Consent Mode v2 support
“Google Consent Mode v2 | Strong”
+ Google certification
“Google certification | Yes”
+ TCF 2.4 readiness
“TCF 2.4 readiness | Yes, according to Didomi”
+ SSP/DSP compatibility
“SSP/DSP compatibility | Good, subject to vendor integration”
+ Google Ads integration
“Google Ads integration | Strong”
+ Google Analytics integration
“Google Analytics integration | Strong”
+ Native support for both integrations
“It also has a meaningful advantage in supporting both integrations natively rather than requiring you to build the entire consent-mapping infrastructure yourself.”
− Custom ad partner support requires additional configuration
“Custom ad partner support | Requires additional configuration”
− Guaranteed correct ad delivery
“Guaranteed correct ad delivery | No — requires implementation validation”