+ Native automation and Smart Bidding
“For example, Google's Smart Bidding already uses auction-time signals to optimize conversion performance.”
+ Optimizes its own campaigns well
“Google can optimize Google campaigns extremely well.”
− Platform-reported results not necessarily comparable
“Ad networks have an incentive to report the conversions they can attribute to their own advertising.”
+ Optimizes its own campaigns well
“Meta can optimize Meta campaigns extremely well.”
− Platform-reported results not necessarily comparable
“Ad networks have an incentive to report the conversions they can attribute to their own advertising.”