“My recommendation would be to start with Optmyzr, particularly if you're managing multiple Google Ads accounts and want to identify wasted spend at both the search-term and asset-group levels.”
“Optmyzr | Excellent | Yes | Yes | Excellent”
“One particularly useful feature is its PMax Asset Optimization tool, which lets you compare creative performance across multiple asset groups and make bulk edits.”
“Negative Keyword Finder automatically identifies potentially wasteful search terms.”
“Bulk-upload negative keywords to shared negative lists or account-level exclusions.”
“Rule Engine can automate PMax search-term analysis and negative keyword actions.”
“Important limitation: Optmyzr's negative keyword finder cannot write to MCC-level shared negative lists because of Google Ads API limitations.”
“Add Adalysis to your evaluation if automated auditing and PMax search-term analysis are particularly important.”
“Adalysis | Excellent | Yes | Yes | Good”
“Adalysis is particularly interesting if you want a system that continuously monitors accounts and generates optimization alerts.”
“A particularly useful feature is its PMax search-term management: you can identify poor-performing queries and add them as account-level or campaign-level negatives.”
“Automatically generates negative keyword suggestions from search terms.”
“Where it falls short: Its multi-account audit dashboard is excellent, but I would verify the exact cross-account bulk-write workflow before choosing it for centralized negative keyword deployment.”
“My verdict: Start with Optmyzr and TrueClicks demos.”
“TrueClicks is worth considering if your biggest operational challenge is maintaining consistent account hygiene across multiple Google Ads accounts.”
“The particularly interesting feature is its Auto-Apply functionality. You can configure negative keyword lists and apply them automatically to selected campaigns or accounts.”
“TrueClicks | Good | Audit-based opportunities | Yes, via automated list application | Excellent”
“The distinction: TrueClicks is stronger at distributing and maintaining exclusion rules than at discovering new negative keywords automatically.”