“My assessment: Smartly is promising for centralised agency reporting, but I would not buy it on the assumption that it provides a complete white-label client-reporting solution.”
“- Cross-account and cross-channel reporting.”
“- Customisable reporting views.”
“- Pivot tables and configurable metrics.”
“- Integration of first-party and third-party data.”
“- Centralised performance analysis.”
“- Reporting across supported advertising platforms.”
“Smartly's agency offering specifically promotes multi-account management and unified reporting, so it has a good foundation for agency operations.”
“I couldn't verify from Smartly's publicly available documentation that it offers a fully fledged white-label reporting portal with all the following features:”
“However, I couldn't establish that its standard reporting product offers the exact scheduled, branded monthly PDF or PowerPoint delivery workflow you're looking for.”
“One additional consideration: Smartly's own documentation lists Google Performance Max as beta, so I wouldn't assume it is a mature replacement for a dedicated Google Ads management workflow either.”
“My assessment: Skai can consolidate a significant part of your shopping and paid-search workflow, but I would not assume it can fully replace a specialist product-feed platform and your existing PMax tooling.”
“Skai has meaningful shopping and paid-search management capabilities, including:”
“- Centralised campaign management across search publishers.”
“- Campaign mirroring between Google and Microsoft.”
“- Automated campaign actions and optimisation.”
“- Budget forecasting and pacing.”
“- Shopping campaign and product-group optimisation.”
“- Reporting across campaigns and product performance.”
“One important distinction: Skai's documented Microsoft Performance Max support includes visibility into Asset Groups and Listing Groups, alongside forecasting and optimisation workflows.”
“Automated shopping optimisation | Strong”
“That distinction matters: feed management and feed optimisation are not necessarily native Skai capabilities.”
“Google PMax asset-group management | Needs specific validation”
“Product feed synchronisation | Depends on integration and configuration”