+ content inventory
“- Builds an inventory of existing content.”
+ identifying outdated and underperforming pages
“- Helps identify outdated and underperforming pages.”
+ prioritizing large blog libraries
“- Useful for prioritizing a large blog library.”
+ traffic decline analysis
“- Identifies pages losing organic traffic.”
+ keyword and backlink opportunities
“- Shows keyword and backlink opportunities.”
+ determining whether declining content is worth recovering
“- Helps determine whether declining content is worth recovering.”
+ refreshing individual articles
“- Evaluates content against current search results.”
+ topical coverage gaps
“- Highlights topical coverage gaps.”
+ improving existing articles
“- Helps writers improve existing articles.”
+ free
“Best free starting point”
+ click and impression data
“- Shows actual clicks and impressions.”
+ performance comparison over time
“- Lets you compare performance over time.”
+ identifying pages losing search visibility
“- Identifies pages losing search visibility.”