“Frase can do a substantial part of the content briefing for you, particularly the SEO research, suggested angle, questions to answer and article structure.”
“Frase can do a substantial part of the content briefing for you, particularly the SEO research, suggested angle, questions to answer and article structure.”
“Analyses pages already ranking for your target keyword”
“Identifies recurring themes and subtopics”
“Surfaces questions from People Also Ask, forums and answer engines”
“Highlights topics competitors haven't adequately covered”
“Creates headings and sections for the article”
“Identifies relevant keywords and topics to incorporate”
“Provides competitor and research references”
“Importantly, Frase now also offers an AI research agent that can build and refine briefs conversationally.”
“If you're a freelance writer producing SEO content, I think Frase can save you considerable time on the research and structural side of briefing.”
“I wouldn't spend 45 minutes writing a brief from scratch if Frase can generate the research and outline in a few minutes.”
“But I wouldn't rely on it to produce a completely finished editorial brief without your input.”
“The limitation: Frase can identify opportunities, but it doesn't necessarily know which opportunity makes the most sense for your client's business, target audience or brand positioning.”
“You write thought leadership | You'll need more manual briefing”
“You write highly specialised content | Use it for research, but verify everything”