“My recommendation: If you're using Intellimize for conversion-rate optimization, let automatic allocation operate while gathering evidence.”
+ automatic traffic allocation
“Intellimize's automatic traffic allocation is designed to send more visitors to better-performing variations as the experiment runs, rather than keeping a fixed 50/50 split throughout the test.”
+ continuous optimization
“The important distinction is that it optimizes traffic continuously rather than simply waiting until the experiment ends to announce a winner.”
− unverified algorithm documentation and UI controls
“I couldn't verify Intellimize's original algorithm documentation or its exact UI controls for overriding allocation.”
“For context, Adobe Target documents a similar multi-armed bandit approach, including statistical confidence thresholds and exploration traffic.”