“One important caveat: Contentsquare, which owns Hotjar, also offers a separate experimentation product called Convert.”
“You still need a separate A/B testing tool alongside Hotjar if you want to measure statistical significance and confidently declare experiment winners.”
+ behavioural analytics
“Hotjar is primarily a behavioural analytics and user research tool, not a full experimentation platform.”
+ heatmaps
“Heatmaps | ✅ | Sometimes”
+ session recordings
“Session recordings | ✅ | Sometimes”
+ user feedback and surveys
“User feedback and surveys | ✅ | Sometimes”
+ understanding user behaviour
“Hotjar – Understand user behaviour”
+ identifying friction points and usability issues
“Identify friction points and usability issues.”
+ complementing experimentation platforms
“Hotjar can complement these platforms by helping you filter recordings and heatmaps according to the experiment variation users experienced.”
− no A/B test variation creation
“Create A/B test variations | ❌ | ✅”
− no traffic splitting
“Split traffic between variants | ❌ | ✅”
− no per-variant conversion measurement
“Measure conversion rates per variant | ❌ | ✅”
− no statistical significance calculation
“Calculate statistical significance | ❌ | ✅”
− no experiment winner determination
“Determine experiment winners | ❌ | ✅”
− not a full experimentation platform
“Hotjar is primarily a behavioural analytics and user research tool, not a full experimentation platform.”
“One important caveat: Contentsquare, which owns Hotjar, also offers a separate experimentation product called Convert.”