“Yes. AB Tasty can absolutely show different experiences to first-time visitors and returning visitors on an ecommerce website.”
+ audience segmentation for new vs. returning visitors
“It provides a dedicated New/Returning Visitors segmentation criterion.”
+ multi-experience personalization campaigns
“AB Tasty allows different segments to be assigned to different experiences within a Multi-experience Personalization campaign.”
− cookie dependency
“Cookie dependency: Visitor identification relies on the AB Tasty cookie.”
− cookie deletion can misidentify visitors
“Cookie deletion: If visitors clear their cookies or use incognito browsing, AB Tasty may identify them as new visitors.”
− cross-device tracking limitations
“Cross-device tracking: Someone visiting from a different device may be considered a new visitor unless additional identification mechanisms are implemented.”