“My verdict: Optimizely is a strong option for this type of pricing-page experimentation.”
+ multivariate testing capability
“Optimizely can test all possible combinations:”
+ accessible reporting
“Its reporting makes the results reasonably accessible to marketing teams, while offering more sophisticated analysis for CRO specialists.”
+ visual results interface
“The results interface includes graphs and metric comparisons, so you don't need to export everything into Excel to understand the basic findings.”
+ understanding interactions
“One of the biggest advantages of multivariate testing is understanding interactions between elements.”
− higher-tier product availability
“Optimizely's Multivariate Testing capability is associated with its higher-tier Web Experimentation offering.”
− traffic requirements
“The more combinations you test, the more traffic you need to generate reliable results.”
− complex interaction analysis requires expertise
“Analysing complex interactions | Requires more expertise”