“Mailchimp | Contact-based + send limits | Larger contact tiers cost more; monthly send limits also apply”
“You can therefore face higher costs even when your actual campaign frequency stays unchanged.”
“Klaviyo | Active-profile-based | Cost rises with billable active profiles; sending allowances also matter”
“Particularly relevant to ecommerce businesses with customer activity, purchase events and behavioral segmentation.”
“Cost rises with billable active profiles; sending allowances also matter”
“Brevo | Send-volume-based, with contact caps | More monthly email volume generally means a higher tier”
“Contact storage is not unlimited at every tier, however, so it is not a pure pay-per-send model.”
“MailerLite | Subscriber-based | Pricing increases as subscriber tiers increase”
“They can still be cost-effective if the database is actively engaged and the feature set fits your needs.”
“Their economics become less attractive when a large proportion of your database is inactive or rarely receives emails.”
“EmailOctopus | Subscriber-based | Larger subscriber lists increase subscription costs”
“They can still be cost-effective if the database is actively engaged and the feature set fits your needs.”
“Their economics become less attractive when a large proportion of your database is inactive or rarely receives emails.”
“Sender | Hybrid | Email volume and subscriber limits both matter”