“1. Campaign Monitor Best overall for multi-client management”
“Built around agency and multi-brand workflows.”
“Client subaccounts and separate campaign environments.”
“White-label options, branded reporting and template controls.”
“Client billing and markup capabilities.”
“2. Mailjet Best for centralised client operations”
“Designed specifically for agencies managing multiple clients.”
“Separate subaccounts for client data, lists and sending reputation.”
“Team collaboration and permission controls.”
“Simplifies account management and billing.”
“3. MailerLite Best for simplicity and affordability”
“Best for simplicity and affordability”
“One login to switch between multiple client accounts.”
“Separate subscribers, campaigns, automations and billing.”
“Granular user permissions.”
“Limitation: No native white-label platform, and reporting is viewed account by account.”
“Agency and reseller partner programme.”
“Partner portal for managing client accounts.”
“Advanced automation, segmentation and customer journeys.”
“Dedicated agency partner programme.”
“Client management and onboarding support.”
“Email, SMS, automation and CRM features.”
“Partner revenue-sharing opportunities.”
“Mailchimp & Co agency programme.”
“Connect and switch between client accounts.”
“Access without sharing client login credentials.”
“Established email marketing and reporting features.”
“Limitation: More of a connected-account model than a fully centralised white-label agency platform.”