“Best for e-commerce”
“- Native email, SMS and WhatsApp channels.”
“- Combine channels in automated flows, including abandoned-cart and post-purchase journeys.”
“- Segment customers based on channel consent and engagement.”
“- Particularly strong Shopify integration.”
“Why consider it: Probably the most straightforward option if you're running an online store and want marketer-friendly automation.”
“Best for behavioural journeys”
“- Email, SMS, WhatsApp, push and in-app messaging.”
“- Visual journey builder with branching and time delays.”
“- Event-triggered messages based on customer behaviour.”
“- Strong segmentation and personalisation capabilities.”
“Why consider it: Excellent if you want journeys such as email → wait → WhatsApp if no conversion → SMS follow-up.”
“Good all-rounder”
“- Supports email, SMS and WhatsApp automation actions.”
“- Can combine messages in contact workflows.”
“- Includes CRM and marketing automation functionality.”
“- Worth considering for small and medium-sized businesses.”
“Why consider it: A potentially more accessible alternative to enterprise marketing platforms.”
“Note: WhatsApp actions are documented in Brevo's classic automation editor, so check availability in the current editor and your subscription before committing.”
“Best for enterprise”
“- Native email, SMS and WhatsApp channels.”
“- Canvas journey orchestration.”
“- Real-time customer segmentation and personalisation.”
“- Also supports push, in-app messaging and other channels.”
“Why consider it: Powerful for larger organisations with complex customer journeys and substantial messaging volumes.”