“Kit handles purchase-based audience segmentation quite well, and it's considerably more powerful than relying on subscriber tags alone.”
“Kit handles purchase-based audience segmentation quite well, and it's considerably more powerful than relying on subscriber tags alone.”
“Product-specific targeting: Send an email only to people who purchased Product A.”
“Customer exclusion: Exclude existing buyers from campaigns promoting something they've already purchased.”
“Cross-selling: Identify buyers of one product and promote complementary products.”
“Post-purchase automation: Trigger a Visual Automation when someone purchases a particular product.”
“Revenue tracking: See individual purchase history and how much revenue a subscriber has generated.”
“Kit supports integrations including Shopify, Squarespace Commerce, Stripe, Gumroad, Teachable, WooCommerce, Thinkific, and Podia, among others.”
“The advantage is that Kit's Segments automatically update as subscribers meet or stop meeting their conditions.”
“Its biggest strength is connecting actual product purchases to automations and targeted email campaigns.”
“Its main weakness is that advanced ecommerce behavioral analytics may require additional tooling.”
“Kit exposes individual purchase and revenue information, but that doesn't mean every advanced purchase-behavior metric is available as a native Segment filter.”