“Kit (formerly ConvertKit) handles purchase-based audience segmentation through a combination of purchase tracking, dynamic Segments, Tags, and Visual Automations.”
+ Native purchase tracking
“Importantly, Kit has a native Purchases feature, so you don't necessarily have to manage every purchase manually through subscriber tags.”
+ Ecommerce integrations
“Its Purchases feature supports integrations including:”
+ Purchase-triggered automations
“Trigger Visual Automations when someone purchases a particular product.”
+ Dynamic segments
“The important nuance is that Segments are dynamic, while Tags are persistent labels.”
+ Purchase tracking more powerful than tags
“Bottom line: Kit's purchase tracking is more powerful than simply assigning subscriber tags because it retains actual transaction information and supports purchase-triggered automations.”
− Tags are persistent and require manual management
“However, tags are persistent. If someone gets the Bought – Course tag, it stays there until you explicitly remove it.”
− Segments cannot directly trigger automations
“Triggers automations | Yes | Yes | No, not directly”