“If your goal is to manage email, SMS and WhatsApp from one CRM and automate customer journeys across all three channels, Brevo can do that.”
+ multi-channel marketing automation
“You can use the same Brevo contact database and marketing automation environment to communicate through multiple channels.”
+ WhatsApp automation support
“WhatsApp can be used in automated workflows, not just standalone campaigns.”
+ dedicated documentation
“Brevo also has dedicated documentation for sending WhatsApp messages through automation.”
− WhatsApp requires paid add-on and higher plan
“WhatsApp campaigns and transactional messaging are listed as an add-on for Professional and Enterprise.”
− additional WhatsApp costs
“However, I would factor in the additional WhatsApp costs and the Professional plan requirement before choosing Brevo.”