“Yes. You can use WhatsApp, email, and push together within the same Braze journey (Canvas).”
+ omnichannel orchestration in a single journey
“You can use WhatsApp, email, and push together within the same Braze journey (Canvas).”
+ WhatsApp fully supported as a messaging channel
“WhatsApp is a fully supported messaging channel in Braze, not a separate journey or standalone platform.”
+ conditional branching
“You can also use conditional branching to decide which channel to use based on customer behaviour, preferences and channel eligibility.”
− WhatsApp is a separately purchased add-on
“However, WhatsApp is generally a separately purchased add-on, depending on your Braze contract.”