“Main SEO platform | SE Ranking or Semrush”
“Extensive keyword and competitor research.”
“Broad SEO toolkit, including audits and backlink analysis.”
“Useful if you also offer PPC, content marketing or competitive research.”
“Particularly useful for backlink research.”
“Excellent competitor analysis and keyword discovery.”
“Main SEO platform | SE Ranking or Semrush”
“Good balance of keyword research, rank tracking, audits and competitor analysis.”
“Agency-oriented project management and white-label options.”
“Worth evaluating if you want one main SEO platform for multiple clients.”
“Search performance data | Google Search Console”
“Client reporting | Native reports or AgencyAnalytics”
“Designed around agency reporting and client dashboards.”
“White-label reporting and integrations.”
“Particularly useful if you're spending too much time preparing monthly reports.”
“Technical SEO | Screaming Frog”
“Excellent for detailed technical website crawls.”
“Finds broken links, redirect issues, missing metadata and duplicate pages.”
“A useful specialist tool alongside an all-in-one platform.”
“Website traffic data | Google Analytics 4”