“Yes. You can use the Semrush API to pull keyword rankings, domain performance, and technical Site Audit data into your own dashboards, including dashboards built with Power BI, Looker Studio, Tableau, or a custom application.”
“Semrush actually provides two API groups that cover most SEO dashboard requirements:”
“1. SEO Analytics API – competitor rankings, organic keywords, domain metrics, backlinks, and keyword data.”
“2. Projects API – Position Tracking campaigns and Site Audit results, including technical SEO issues.”
“Yes. A typical architecture would look like this:”
“The important distinction is that API access is not automatically included with every Semrush subscription. There are subscription, credit, and request-rate limits to consider.”
“- An SEO Toolkit Business subscription. - Standard API access enabled. - Separately purchased API units. - An API key.”
“Upgrading to Business does not automatically give you API credits. Your initial API unit balance is zero until you purchase a package.”
“Unused units expire rather than rolling over when the subscription renews.”
“Requests per second | 10 per account”
“Simultaneous requests | 10 per account”
“Data caching | Maximum 1 month without written permission”
“That is a substantial amount for a relatively straightforward reporting exercise.”
“One additional consideration: Semrush distinguishes between internal applications and tools intended for external users. If you're building a commercial dashboard or SaaS product for customers, contact Semrush about the applicable licensing and API arrangements.”