I want to track competitors' follower growth and their top posts — which social media management tools include competitor analysis without needing an enterprise contract?

“Best overall value”

“Competitor tracking on Instagram, Facebook, Threads and other supported networks.”

“Free plan allows up to five competitor profiles.”

“It combines scheduling, analytics and competitor research without requiring separate subscriptions.”

“Metricool also notes that competitor data is organic rather than paid performance data.”

“If Instagram is your main sales and brand-building channel, its analytics are worth investigating.”

“Competitor benchmarking.”

“Engagement and content performance comparisons.”

“Competitor analysis requires the appropriate higher-tier plan.”

“Best dedicated competitor analytics”

“Competitor follower and engagement benchmarking.”

“Top-performing posts.”

“Supports multiple major social networks.”

“More focused on understanding what competitors are doing than managing your own publishing calendar.”

“Competitor audience growth.”

“Top- and low-performing competitor content through its Perch competitive analysis features.”

“At two users, you're potentially looking at $198/month. That's difficult to justify for a small brand.”

“Excellent for affordable scheduling and publishing”

“it doesn't offer built-in competitor follower tracking or competitor post analytics”