“I'd consider Zoho CRM a strong option for a business with a non-standard sales process, provided the process doesn't require a completely bespoke application.”
+ custom fields flexibility
“Verdict: Very good for adapting existing CRM records to your own business terminology and requirements.”
+ custom objects/custom modules
“Custom objects (custom modules): One of its strongest features”
+ adaptability beyond additional fields
“This makes Zoho much more adaptable than a CRM that only allows additional fields on predefined objects.”
+ relationship modeling
“You can model this using a linking module rather than duplicating customer or distributor information.”
+ workflow customization and automation
“This means you can build a sales process that doesn't resemble a conventional pipeline.”
− UI customization
“Complete UI customization | Limited”
− linking module automation restrictions
“One limitation: Zoho's linking modules have some restrictions, including limited automation support.”
− bespoke application capabilities
“Bespoke application capabilities | Some limitations”
− edition-based limits
“Limits depend on subscription edition”
− complex logic requiring development
“May require Deluge development”