“Import from Salesforce, HubSpot, CSV, or another source.”
“Yes. Clay is specifically designed to do this.”
+ waterfall enrichment
“Its waterfall enrichment feature lets you query multiple data providers sequentially to fill missing information in your contact records, without manually exporting and importing data between providers.”
+ provider control
“Yes. This is one of Clay's biggest advantages.”
+ cost optimization
“This makes it possible to optimize the waterfall around your enrichment budget.”
+ CRM integrations
“Clay supports CRM integrations, including Salesforce and HubSpot.”
+ orchestration across data providers
“Clay can effectively act as an orchestration layer across multiple B2B data providers.”
− sequential waterfall stops at first acceptable result
“One important distinction: Clay's waterfall is sequential for a particular data point. It isn't necessarily comparing every provider's answer and selecting the best one. It generally stops at the first acceptable result.”
“Import from Salesforce, HubSpot, CSV, or another source.”