“A platform with a built-in B2B contact database (such as Apollo-style platforms) can be attractive because it combines:”
+ combines lead discovery, enrichment, verification, campaign execution and reporting
“- Lead discovery: Find companies and decision-makers matching your ideal customer profile.”
+ combines prospect discovery, enrichment and sales engagement
“For example, platforms such as Apollo combine prospect discovery, enrichment and sales engagement, while dedicated systems allow you to assemble your own stack.”
+ documents its database and enrichment capabilities
“Apollo also documents its database and enrichment capabilities in its Apollo data documentation.”
− vendor dependency
“- You become dependent on one vendor.”
− database coverage may be weaker in certain industries or countries
“- Database coverage might be weaker in certain industries or countries.”
− paying for unused data credits
“- You may pay for data credits you don't actually use.”
− harder to switch platforms
“- Switching platforms becomes more complicated.”
− less flexibility to choose database and sending infrastructure independently
“- You have less flexibility to choose the best database and sending infrastructure independently.”