“Plausible Analytics Best for simplicity and privacy”
+ simplicity
“Best for simplicity and privacy”
+ easy-to-understand dashboard
“Clean, easy-to-understand dashboard.”
+ lightweight tracking
“Lightweight tracking.”
+ custom events and conversion goals
“Custom events and conversion goals.”
+ privacy focus
“Privacy-focused approach.”
+ custom conversion events
“Plausible supports custom conversion events”
“Matomo Best for advanced control”
+ advanced control
“Best for advanced control”
+ visitor behavior analysis
“Advanced visitor behavior analysis.”
+ heatmaps and session recordings
“Heatmaps and session recordings.”
+ funnels and ecommerce reporting
“Funnels and ecommerce reporting.”
+ self-hosting and data control
“Self-hosting and greater data control.”
+ advanced behavioral analysis
“Matomo offers more advanced behavioral analysis”
“Want to improve SEO? Add Google Search Console.”
“Google Analytics 4 (GA4) Best for marketing analysis”
+ marketing analysis
“Best for marketing analysis”
+ traffic-source analysis
“Detailed traffic-source analysis.”
+ conversion and event tracking
“Conversion and event tracking.”
+ Google Ads integration
“Google Ads integration.”
+ powerful reporting
“More powerful reporting, but a steeper learning curve.”
− steep learning curve
“More powerful reporting, but a steeper learning curve.”