“If your website needs marketing analytics, conversion tracking, advertising pixels, CRM integrations, and third-party widgets, WordPress.com Personal or Premium may already be sufficient.”
+ supports custom tracking scripts, JavaScript, and third-party embeds
“WordPress.com supports custom tracking scripts, JavaScript, and third-party embeds, much like self-hosted WordPress”
+ supports plugins on all paid plans
“WordPress.com now supports plugins on all paid plans, not just Business.”
+ Personal or Premium may be sufficient for marketing needs
“If your website needs marketing analytics, conversion tracking, advertising pixels, CRM integrations, and third-party widgets, WordPress.com Personal or Premium may already be sufficient.”
+ full theme file editing access
“Theme file editing | More restricted | Full access”
+ direct custom PHP access
“Custom PHP | Via plugins | Direct access”
− requires paid plan and activating hosting features for custom code
“but you need a paid plan and must activate its hosting features.”
− more restricted theme file editing
“Theme file editing | More restricted | Full access”
− custom PHP only via plugins
“Custom PHP | Via plugins | Direct access”