In AI search your real competitors are not always the ones on your sales slides. They are the products an assistant names when a buyer describes a problem you solve. Some are obvious market leaders; others are niche tools you have never considered a threat but that keep appearing in answers to your buyers' questions. Competitor intelligence in Narrashift shows you this competitive set as the AI assistants see it.
Competitors found for you
When you add your website, Narrashift reads it, builds a profile of your product and its core activities, and proposes the competitors that offer comparable products. For each one it also creates an alternatives question, such as “What are the best alternatives to X?”, because those prompts reveal how assistants position you against the established players.
Discovery does not stop there. Every monitored answer is analyzed for the brands it mentions, so products that AI assistants name repeatedly are added as observed competitors even if they were not in the initial list. You stay in control: competitors that are not relevant can be dismissed, and dismissed brands are excluded from competitive metrics such as share of voice.
The positioning map
The competitors chart on your overview places every brand on two axes: how often it is mentioned (visibility) and how often it is explicitly recommended. The size of each circle reflects its share of voice on unbranded questions. Your own brand is always on the map and highlighted, so you can immediately see whether you are a well-known but rarely recommended product, a niche favorite that is seldom mentioned, or absent from the conversation altogether.
Next to the map, a ranking lists the brands by visibility with your position marked. Competitors use muted colors on purpose so that your own position stands out. Every brand opens a detail view with the answers in which it was mentioned, how it was described and which of your questions it wins.
Question by question
Averages hide the details that matter. A competitor may dominate pricing questions while you lead on integrations. Narrashift therefore keeps the evidence per question and per provider. In the question view you can see which brands each assistant named, in which order where a numbered ranking was given, and which ones it recommended. This tells you not just who your competitors are, but where exactly they take the recommendation from you.
Competitor intelligence also feeds the rest of the platform. Opportunity finder uses it to detect prompts where competitors are recommended and you are not, Feature strength links competitors to the specific capabilities they share with you, and Blog post ideas can be filtered by the competitor a question or answer mentions.
Honest comparisons
Strengths and weaknesses attributed to competitors are extracted only when an answer states them explicitly, and each one keeps the exact quote it came from. Narrashift does not infer recommendations from the mere fact that a brand is listed, and positions are only recorded when an answer contains an explicit ranking. That keeps the competitive picture factual — useful for planning, and safe to share with your team.
For agencies and multi-brand teams
Each project keeps its own competitive set, so an agency can track several clients in the same category without mixing their data, and in-house teams can monitor separate product lines independently.