Knowing that a page should explain a feature better is one thing; writing the new section is another. The Content optimizer closes that gap. It reads your page, the monitored questions it should answer, the AI answers that left you out and the competitors they named, and drafts concrete improvements that you can review change by change.
Optimize an existing page
Choose any page Narrashift has analyzed, optionally together with the action it should fulfil. The optimizer proposes edits as pairs: the exact current text (or nothing, for a new section) and the suggested replacement. A word-level comparison highlights removed and added text, and every change states why it is recommended — usually because it answers a monitored question directly or clarifies a capability that AI answers attributed only to competitors.
Alongside the sections you get a suggested SEO title and meta description with character counts, an H1, FAQ entries phrased like the questions your buyers ask, internal links to existing pages of your site and suggestions for structured data such as FAQPage markup.
Draft a new page
When an opportunity calls for a page that does not exist yet — a feature page, a use-case page, a comparison article, a FAQ page, product documentation, an educational article or an industry research summary — the optimizer writes a structured draft for the proposed URL. Every draft is tied to a specific opportunity or action, so it answers an identifiable question instead of adding generic SEO text to your site.
Accuracy before eloquence
The model is instructed to use only facts from your company profile and the page itself. Any capability, number, integration or comparison it cannot support must be marked “Needs verification” with a note explaining what to confirm. Narrashift then adds its own checks: guarantees and superlatives such as “#1” or “guaranteed” are flagged, mentions of competitors are flagged so you can confirm that every comparison is sourced, and internal links pointing to pages that do not exist on your site are marked as unknown.
The draft also lists the assumptions the model made and the evidence it used — the monitored questions and AI answers — so a reviewer can check the reasoning, not just the wording. Competitor content is never copied; the optimizer works from your own page and your own product facts.
Review, approve, regenerate
Every change and FAQ entry can be accepted, rejected or edited. A draft can only be approved once every change has a decision, and approval records who approved it and when. Approved content is assembled into a clean Markdown version you can copy into your CMS. Narrashift never publishes anything to your website.
If a draft is not right, regenerate it: the new version is stored next to the old one, so you can compare versions and keep the history. Drafts are generated in the background with the same AI integration, usage tracking and cost controls as the rest of the platform, and the number of drafts per month depends on your plan.
Built for the whole team
Marketers, product managers and technical writers can work on the same draft: one person checks the flagged claims with the product team, another refines the wording, and the owner approves. Because every change keeps its reason and evidence, reviews stay short and decisions are easy to explain later.