Custom event tracking
Records named visitor actions beyond page views, such as clicks, signups and downloads.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Umami, Clicky
Best Web Analytics tools 2026
Measuring this category: answers are being collected.
Questions asked
The 68 questions this ranking is measured with. Icons show the brands the answers name, most often first.
Questions that name no product (49)
- I want privacy-friendly tracking without cookie consent banners — what should I look for in a web analytics tool?
- How do cookieless analytics tools compare to traditional cookie-based ones when it comes to accuracy and how deep the reporting goes?
- I have a small business and just want simple reports — what are some good alternatives to the big free analytics platform?
- For a site with around 100k page views, how much do lightweight web analytics tools usually cost per month?
- My analytics numbers look inflated by bots and referral spam — how do I pick a tool that filters that out properly?
- What analytics setup would you recommend for a marketing team that needs UTM campaign tracking, funnels and scheduled email reports?
- Can I migrate my historical data out of an existing analytics platform, and which tools let me import old reports?
- How do self-hosted analytics options compare with hosted SaaS analytics when it comes to cost, maintenance and data ownership?
- Which web analytics tools let me share a public dashboard with clients without giving them full account access?
- I run several websites and want one dashboard that pulls all their traffic together — what kind of analytics tool fits that?
- What should I look for in a web analytics tool if I want to avoid cookie consent banners entirely?
- How do I compare web analytics tools when my main worry is that ad blockers will hide a big share of my traffic?
- Which analytics tools can track signups, downloads and button clicks as custom events without a developer having to rewrite everything?
- My traffic reports are full of bot noise and referrer spam, so how do I pick an analytics tool that filters that out reliably?
- For a content site getting about 50k page views a month, what monthly price range should I expect from a lightweight analytics tool?
- I need to show clients a read-only traffic dashboard without giving them account access — what kind of analytics tool supports that?
- How do self-hosted analytics tools compare with hosted ones for a two-person team with limited server experience?
- What analytics options are good for an agency managing analytics for a dozen client sites under one login?
- I want to see where visitors drop off in a multi-step checkout — which analytics tools handle funnel analysis well?
- What are the alternatives to the default free analytics platform for someone who finds its reports too complicated and its data sharing concerning?
- I'm a solo blogger and just want simple traffic stats without dealing with a cookie banner. Which web analytics tools would you recommend?
- How do I compare web analytics platforms on data ownership and where my visitor data is actually stored?
- Are there any analytics tools that can show me scroll depth and outbound link clicks without slowing down my site?
- My reports show way more visits than my sales dashboard does — how do I figure out if my analytics tool is overcounting?
- What's a reasonable monthly budget for web analytics for a SaaS site with around 200k monthly visits?
- We're a marketing team looking for analytics options that let us track UTM campaigns, set up conversion goals and get weekly email reports. What would you recommend?
- How do lightweight analytics tools compare with full-suite platforms when it comes to funnel analysis and user journey reports?
- What should I check before switching analytics tools so I don't lose years of historical traffic data?
- Are there analytics tools that let me share a password-protected dashboard link with a client without creating a user account for them?
- I have a small ecommerce store — how do I choose between analytics tools that track revenue and ones that only count page views?
- Which web analytics tools handle UTM campaign tracking well enough that I can attribute signups and sales to the right campaign?
- How do analytics tools differ when it comes to segmenting traffic by source, page, country and device?
- Are there analytics platforms that can email me a weekly traffic summary automatically, without me having to log in?
- I want to pull my analytics numbers into a spreadsheet every month — which tools make data export easy?
- Which analytics tools show live visitor activity in real time, and how close to real time is it actually?
- How do analytics tools handle goal and conversion tracking when the goal is a button click rather than a page view?
- Which analytics tools give me a proper API so I can build my own dashboards on top of the data?
- How do analytics tools handle period comparison — can I easily line up this month against the same month last year?
- Which analytics tools can attach a monetary value to events and report actual revenue rather than just visit counts?
- How do analytics tools handle serving the tracking script from my own domain to recover visits lost to ad blockers?
- Which analytics tools have a tracking script small enough that it won't noticeably slow down my pages?
- I want to see which external links visitors click most — which analytics tools track outbound link clicks well?
- How do analytics tools differ in how they track file downloads like PDFs and whitepapers?
- What analytics tools let me invite teammates and give them different permission levels across multiple sites?
- Which analytics tools let me attach custom metadata to events and then filter reports by it?
- I run several sites and want one view that combines traffic across all of them — which analytics tools do that well?
- Which analytics tools let me explore the paths visitors take from a landing page or backward from a conversion?
- How do analytics tools measure how far down the page visitors scroll, and which ones do it without extra setup?
- How do web analytics tools handle click and scroll heatmaps, and which ones include them without a separate tool?
Questions that name a product (19)
- Does Matomo support funnel analysis and user journeys out of the box, or do I need plugins for that?
- How does Wide Angle Analytics handle data export and API access if I want to build custom dashboards?
- Can I share a public dashboard link in Umami with clients without giving them account access?
- Does Simple Analytics support custom event tracking for things like signups and button clicks, or does it only track page views?
- Does Wide Angle Analytics have an API and data export so I can build my own dashboards?
- In Matomo, can I share a public dashboard link with a client without giving them account access?
- Does Simple Analytics handle UTM campaign tracking well enough that I can attribute signups to the right campaign?
- Does Clicky have funnel analysis and user journeys, or would I need a different tool to track multi-step checkout drop-off?
- Does Pirsch support first-party script proxying and bot filtering so ad blockers and spam don't skew my stats?
- Does Umami only track page views, or can it also track custom events like signups and button clicks?
- If I migrate to Matomo, can I import my historical Google Analytics data?
- How does Pirsch do first-party script proxying to recover visits that ad blockers would otherwise block?
- With Simple Analytics, can I share a public dashboard link with clients without giving them account access?
- Can Clicky do funnel analysis and user journeys so I can track where people drop off in a multi-step checkout?
- Does Pirsch have API access and first-party script proxying? I want to build my own dashboards.
- Can Matomo import my historical Google Analytics data, and will I still be able to do funnel analysis after migrating?
- Does Cloudflare Web Analytics support UTM campaign tracking and audience segmentation, or is it too basic for marketing reporting?
- Does Umami support scheduled email reports and data export, or would I need another tool to get weekly summaries?
- Does Google Analytics support first-party script proxying, or do I need a tool like Umami to recover visits lost to ad blockers?
Features in this category
Found on each product's own website.
UTM campaign tracking
Reads UTM parameters to attribute traffic and conversions to campaigns and channels.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Umami, Clicky
Cookieless privacy-friendly tracking
Measures traffic without cookies or personal data, so no consent banner is needed.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Umami, Clicky
Audience segmentation and filters
Filters and segments analytics by dimensions such as source, page, location and device.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Umami, Clicky
Scheduled email reports
Delivers analytics reports by email on a weekly or monthly schedule.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Clicky
Data export
Downloads analytics data, e.g. as CSV or JSON, for external use.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch, Clicky
Real-time analytics
Shows live visitor activity, page views and events as they happen.
Plausible, Fathom Analytics, Matomo, Umami, Clicky
Goal and conversion tracking
Defines goals from page views or events and reports conversions and conversion rates.
Plausible, Simple Analytics, Matomo, Pirsch, Umami
API access
Programmatic access to analytics data and functionality.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch
Google Analytics data import
Imports historical Google Analytics data when migrating.
Plausible, Fathom Analytics, Simple Analytics, Matomo, Pirsch
Period comparison
Benchmarks current stats against previous periods or custom date ranges.
Plausible, Fathom Analytics, Simple Analytics, Pirsch, Clicky
Dashboard sharing
Shares dashboards publicly or privately via links, optionally password-protected.
Plausible, Fathom Analytics, Simple Analytics, Pirsch, Umami
Revenue tracking
Attaches monetary values and currencies to events and reports revenue.
Plausible, Fathom Analytics, Matomo, Pirsch, Umami
First-party script proxying
Serves the tracking script from the customer's own domain to reduce ad-blocker loss.
Plausible, Simple Analytics, Matomo, Pirsch, Clicky
Funnel analysis
Visualizes multi-step conversion paths and shows drop-off at each step.
Plausible, Matomo, Pirsch, Umami
Lightweight tracking script
A small JavaScript snippet that keeps site speed fast while counting visits.
Plausible, Fathom Analytics, Pirsch, Umami
Outbound link tracking
Records clicks on links to external sites.
Plausible, Matomo, Pirsch, Clicky
File download tracking
Records downloads of files hosted on the site.
Plausible, Matomo, Pirsch, Clicky
Bot and spam filtering
Excludes bots, crawlers and referrer spam so stats reflect real visitors.
Plausible, Fathom Analytics, Simple Analytics, Clicky
Team management and roles
Invites members, assigns roles and manages shared access across sites.
Plausible, Pirsch, Umami, Clicky
Custom properties and dimensions
Attaches custom metadata to events or visitors and filters reports by it.
Plausible, Matomo, Umami, Clicky
Multi-site dashboard
Aggregates traffic and key metrics across all sites in one view.
Plausible, Fathom Analytics, Matomo, Umami
User journeys
Explores the paths visitors take forward from a page or backward from a conversion.
Plausible, Matomo, Umami
Scroll depth tracking
Tracks how far visitors scroll down pages.
Plausible, Simple Analytics, Umami
Heatmaps
Shows click and scroll heatmaps of visitor behavior on pages.
Matomo, Umami, Clicky
A curated list, not a ranking. Listings have not been checked individually, and inclusion is not an endorsement.